Sets a global windows hook to intercept mouse eventsĪdversaries may employ a known encryption algorithm to conceal command and control traffic rather than relying on any inherent protections provided by a communication protocol.įound malicious artifacts related to the input domain "" (IP: 79.170.40.247). Today, Trello is able to create a global content strategy without sacrificing their marketing team's time and the quality of its content, leaving the team to concentrate on more high-value tasks.Adversaries may hook into Windows application programming interface (API) functions to collect user credentials. The new global content strategy brought them an increase of 29% in overall traffic within 12 months and a 40% increase in organic traffic. HubSpot and its integrations gave them the capability of publishing over 30 high-quality blog posts per month in five different languages. In no time, we started to send MQLs to our sales teams,” says Amanda Alvernaz, International Marketing Manager. With HubSpot seamlessly integrating with Salesforce, we finally were able to connect our marketing and sales teams. Before we wouldn't really have a way to do that, so the whole process was new to us. "Moreover, qualifying leads was also another major challenge we were stepping into when we first started using HubSpot. We can create and launch global marketing campaigns in five languages, easily analyze the performance of each language and its global performance with HubSpot's Campaign tool, CTA creation tool, and SEO tool.We are now able to launch go-to-market campaigns in all five languages and have an end-to-end conversation with our users in their preferred language.Here are the main gains from this automation: "Being able to have our content localized in a few clicks meant that we could focus on what really matters: our global content strategy. We didn't need to do much from there except publishing or scheduling the content in HubSpot. "Smartling provided us an easy and no-brainer way to send blog posts and landing pages to be translated and serve the content back to HubSpot already laid out in the format we needed. Within that, we found a great match: Smartling.
"That's when we started to look for another solution to automate our localization process by searching HubSpot's integration partners. It was going to take the full-time job of one person to take of care that, and we didn't have (and still don't have) that capability in our team."
Although this seemed okay for two language blogs, it wasn't ideal to use the same process to create content in three more languages. "However, the translation process was still being done manually. "Once we started using HubSpot for the French blog, we saw the advantage of having all our different language content in one CMS: easy to copy existing content to a new blog, easy to translate and replicate the structure of a blog, easy to use CTAs and keep track of a global campaign in one single place, and much more.
PAWS FOR TRELLO BACKGROUND COLOR DULL MANUAL
However, the process to localize that content was very manual and we were still using Wordpress for the Portuguese blog, which was our first non-English blog.
We already had our blog localized in Portuguese and French. “In 2018, we were challenged to scale our content strategy into five languages. The Story Behind Their Global Content Platform Today, Trello is able to localize their English-language blog posts in all five languages in less than two weeks, cutting down their time to publication by 47%. It was time-consuming and there was a lack of technical resources to speed up the process. Prior to HubSpot, their approach to any new content was very manual and across different platforms. HubSpot is now their content hub for ebooks, infographics, whitepapers, landing pages, and blog posts in five different languages. With all that in mind, they found HubSpot to be the best solution to take their global content and automation strategy to the next level. They wanted to make sure that this tool would grow as they grew, and that it would have a reliable service and good uptime. The most important search criteria for Trello was scalability. In the meantime, they were also already expanding their content to new markets and needed a solution that could easily spin up multiple blogs or landing pages in other languages quickly. Trello was looking for a solution that would give them an overview of their marketing funnel and that would generate and nurture leads in a much more strategic and structured way. Taking Global Content and Marketing Automation to the Next Level
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