Swift has also been making a point to invite both already famous celebrities and up-and-coming stars to share the stage with her during her 1989 World Tour. As she branches out and makes connections with different demographics, her fanbase broadens as well.
In her now infamous Bad Blood music video, Swift showcases to the world that nearly every celebrity is her best friend, from rapper Kendrick Lamar to icon Cindy Crawford. Magazine writes “ Swift is forging partnerships with unexpected figures, such as Ellen Pompeo and Mariska Hargitay…both represent a largely different demographic from the one Swift typically engages”. Though she spends a lot of her time with Victoria’s Secret models and the like, Taylor Swift is very artful at making friendships outside her expected sphere. Taylor Swift is is known for her #squad, or the collection of friends constantly surrounding her and going on outings with her. So we’re examining, in Taylor Swift GIFs, how your investor marketing strategy could improve by taking some tips from the 25 year old marketing genius. It’s showcasing your company in such a way so others will not only like you, but trust you enough to support you and become a part of your story, too. We’ve said this before, and we’ll say once again: many people forget that investor communications is just a form of marketing. Here’s where all the investor stuff starts if you’re a skimmer Why? Because we can, and because we may or may not be victims of this new disorder. Because we want to pull all that branding power from Taylor Swift and imagine if that was channeled into investor marketing. You may be reading this thinking, her methods seem to be all kittens and fresh baked cookies what the hell am I supposed to do with that? Stay with us, here. Swift also knows how to transform every social media outlet from Tumblr to Youtube (we doubt she’s on Google + though) into blinding beacons where she signals her massive fandom to rush to her aid and promote her next idea. There’s a lot to learn from this media empress articles about the genius of her marketing and branding overwhelm the internet. And, hard to believe, being under a constant microphone has mostly resulted in good press and more adoring fans. Since the release of her highly anticipated album 1989 last September, she’s been on the cover of more magazines (we’re talking TIME and Rolling Stone here, not just your run-of-the-mill US Weekly) and attracted more media attention than any other icon. Love her or hate her, there is no denying that singer Taylor Swift has essentially taken over the world in the past year. If you treated investors like Taylor Swift treats fans: a story in GIFs
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